Camilla join our ever growing client base by partnering with us to shoot their latest range of swimwear and kaftans using our flatlay photography technique. Intricate details within the prints are clearly visible due to our high end colour correcting and re-touch. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

We have completed the huge task of photographing Willow’s latest collection for their new online retail store. The womenswear brand required all shots to be of a realistic nature showcasing all fabrics and colours using our ghost mannequin technique. All garments including dresses, tops, trousers, jackets and accessories were completed within our in-house studios in Waterloo. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

We were hand picked to complete the mammouth task of re-shooting SHEIKE’s entire collection for their online website. Each garment has the Design Identity touch showing the exact way it fits and drapes. With high end lighting and colour correcting, we are confident that each piece closely matches the actual fabric and colour, something which is essential for online shopping. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

Melbourne based PUMA have been a significant client of ours for sometime and we shoot a huge range of men’s and women’s sporting apparel every year for both Australia and New Zealand. Using a side on view of both front and back, each garment is used within their own e-commerce store plus the official Rebel Sports online shop. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

We were lucky enough to be chosen to work with the Australian swimwear label, 2Chillies, to shoot their latest range. The examples show some of the outcomes of a two day shoot for the summer collection. Design Identity worked on all aspects of the job including ghost mannequin photography and re-touching. Please contact us on 02 9310 4040 to discuss all the possibilities of your next model shoot.

We were thrilled to be chosen as the creative partner to shoot Australia’s first Augmented Reality fashion photo shoot. All images were used as decals and advertising for the Shopping centre. Customers required to download the stockland app, point their iPhone or iPad at the image and a it cleverly came to life showing a video we had also shot. This radical new way of advertising sets the standard for fashion retail advertising showing offers and a 3D completely realist model standing in front of a customer through their device. To discuss Augmented Reality options please contact us on 02 9310 4040.

Corporate Apparel Group main brand; Ron Bennett, has been a faithful client of Design Identity’s for a while. Initially shooting big mens clothing, and now a range of high end shirts, chinos and accessories, all completed in time for their brand new e-commerce webste to go live! If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

We were chosen by Accessories brand Nnomae to shoot and re-touch their range of bags and handbags for their e-commerce store. All pieces were photographed using a tailored lighting setup and bespoke re-touching that ensured the bags were true to life. If you require your brands bags to be photographed, please contact us on 02 9310 4040 for a free quote!

Mens’s outfitters yd. required Design Identity’s services to complete a range of flatlay photography. All completed in-house, each garment was styled using a crinkled method to add movement and texture to the image. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

The examples show a series of lookbook shots compiled in a day shoot for both summer and winter collections. All aspects of the job including photography, art direction, studio, hair and makeup, styling and model choices were produced by us. We finally we re-touched all shots and designed the printed lookbooks as a sales tool for the clothing brand. Please contact us on 02 9310 4040 to discuss your next model shoot.

We set out to shoot a large range of the Aussiebum underwear and swimwear using our developed ghost manneqion flatlay photography technique.  All styling, photography and re-touch were completed in-house as well as adding to the clients many web templates. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

Double Bay based George Gross have been a solid client of ours for quite some time and we always look forward to shooting their beautiful garments. Using our developed ghost mannequin flatlay photography technique, all detail and shape is perfectly aligned to sell their fashion online. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

Sydney based Natalie Chapman required professionaly shot images for her online store. She also uses all shots for PR usage within Australia and America and is gaining great grounds with doing so. Using our flatlay photography, styling and re-touch for her garments, this designer is using the best way to showcase her fashion online and in print. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.